Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss
As of May 24, 2025, Google has introduced significant changes to its search engine, integrating advanced AI features like AI Overviews and AI Mode. These innovations aim to enhance user experience by providing direct, conversational answers to complex queries. However,…
How To Create An Effective SEO Strategy in 2025?
Creating an effective SEO strategy in 2025 requires adapting to the evolving landscape of search engines, user behavior, and technological advancements. Here’s a comprehensive guide to help you navigate these changes and enhance your website’s visibility. 1. Understand and Align…
5 Common SEO Mistakes to Avoid in 2025
As search engine algorithms continue to evolve, staying updated with best practices is crucial for maintaining and improving your website’s visibility. Here are five common SEO mistakes to watch out for in 2025: 1. Neglecting Search Intent Focusing solely on…
Generative Engine Optimization (GEO): The Current SEO Trend in 2025
What Is Generative Engine Optimization? GEO refers to the practice of optimizing digital content to enhance its visibility in responses generated by AI systems, such as ChatGPT, Google’s Search Generative Experience (SGE), and Perplexity. Unlike traditional SEO, which focuses on…